Wednesday, February 22, 2012
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Frontpage Copywriting
What's Wrong With That Site?
Get YOUR FREE Critique!
Frontpage Copywriting Copywriting is the most overlooked, yet critical aspect of web pages.  This is a critique of a website being done by a young family member of mine.  We'll take this  front page and rewrite the copy from a marketing view point, grabbing the visitor's attention and drawing him deeper into the site.. Read the Full Story
What's Wrong With That Site? Each month, we'll choose a website, pretty much at random, and analyze the reasons it is ineffective.  We can pick websites at random because it's like being blindfolded and tossing a dart - you're bound to hit one with a lot of flaws.  What problems does YOUR website share with this month's Sucky Website? Read the Full Story
Get YOUR FREE Critique! How'd you like a $100 website evaluation, for FREE?  All you have to do is sign a release allowing us to put your site up for ridicule here.  Don't worry, your site will have plenty of company!  Fill out the application form and cross your fingers.  We only choose one site each month. If you're in a hurry or would rather have a private report, we can do that too.. Read the Full Story
Website Critiques

This Month's Site

12.29.10

Rightside - Wrong Way?

BY: Hank Castello

front page for website critique

Would YOU Hire This Company?

It's one thing to critique a businessman's website, but when that businessman is in the business of doing SEO and copywriting for others, well this job gets to be much more fun! (Look for amazing addition to this story at bottom - after clicking "read more"!)

To give credit, it is a nice-looking website and it offers services that people do need.  But, is this person truly capable of delivering those services?  Well, let's see what kind of job he's done on his own website.

Since the site seems to offer advertising and marketing services (they mention those often) as well as seo services, let's take particular interest in those areas..

Poor branding!

Though the domain name is "onlinemarketingatoz.com", the logo says "RIGHTSIDE INC".  Which name will visitors remember, if either?  I found no other efforts to brand with either name, anywhere in the site.

Read More »
 
Website Critiques

How's YOUR Site?

09.27.10

Why Your Website Sucks

BY: Hank Castello

website marketing critiques “Why Your Website Sucks.” Contact us to have YOUR site featured here - for free!

Rather have a private report?  We can do that too.  If you're satisfied with your website results, fine.  If not - here's an inexpensive way to find out what needs changing.

Read More »
 
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Website Reporting

So you've added the Google Analytics script to your pages and you think you're finished with setting up your website reporting, huh?  Well, guess again!  Find out why you should have several profiles for each of your websites, with filters and Advanced Segments..

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How Many Websites?

You've got one business, so you only need one website, right?  Wrong!  Learn how to multiply your web-effectiveness with multiple (inexpensive) websites..

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