What's Wrong With That Site?

Written by Hank Castello

Each month, we'll choose a website, pretty much at random, and analyze the reasons it is ineffective.  We can pick websites at random because it's like being blindfolded and tossing a dart - you're bound to hit one with a lot of flaws.  What problems does YOUR website share with this month's Sucky Website?

Yes, that is MY website!  Well, it's only fair if a guy living in a glass house is going to throw stones, that he starts throwing them at his own house first.

Oh sure, I've got my excuses - I've been busy working on client websites; my wife has a list of "honey-do" chores and keeps me wearing my tool belt; I've got to go work on my sailboat..

But an ineffective website is like a sailboat with a hole in the hull, only it leaks money!  Would you stand for an employee who only showed up on Fridays to collect his paycheck?

A lousy website is a lot worse than a lazy employee because chances are it's costing you more money than a bunch of employees.  No, I know you're not paying much for it, I'm talking about the money you're not seeing because you don't even realize that your website could be making you much more than it is now.

Let me correct that statement - I don't just mean "could be" I mean "should be".  Now, you could just hire me and I'd build you a new website, or redo your current one, and weave a gold thread of marketing and seo throughout your site; show you how to get links coming in; get your social network clicking and how to monitor your results so you can improve every month.

But we both know you're too cheap to do that, so follow along and learn as you go.  But don't take too much glee out of watching us pick MY website apart - YOURS is on our list, so bookmark this site and stay tuned!